Buy-Back Program
Buy-Back Program Manufacturers
Gym Equipment Enterprise
Trusted Brands We Purchase & Restore
At Gym Equipment Enterprise, we take pride in our deep knowledge of the most iconic gym equipment manufacturers in the world. Our Buy-Back Program specializes in acquiring, restoring, and redistributing premium commercial-grade equipment from trusted brands that have shaped the fitness industry. Below is a look at the legendary names whose machines we actively purchase and service.
Cybex International
Founded in the late 1960s in Ronkonkoma, New York, Cybex International began by creating rehabilitation equipment before evolving into one of the most respected names in fitness. After merging with Trotter Inc. in 1997 and acquiring Tectrix in 1998, Cybex introduced a full cardio line — including their world-renowned Arc Trainer. In 2016, Cybex was acquired by Brunswick Corporation (Life Fitness). Though its Medway, MA facility closed in 2017, Cybex remains a hallmark of durability, biomechanics, and performance.
Precor
Established in 1980 (originally as Precision Corporation), Precor revolutionized the fitness world with the invention of the first elliptical cross trainer (EFX) in 1995. Known for their smooth, innovative cardio systems, Precor further expanded their offerings after acquiring Icarian Strength in 2000. In 2020, Peloton acquired Precor, continuing its legacy of advanced engineering and user-centered design.
BodyMaster
Created in 1979 by world-renowned bodybuilder Boyer Coe and welder Mike LuQuette, BodyMaster equipment was designed with a focus on biomechanics, affordability, and true training efficiency. As pioneers in belt-drive (Kevlar) systems, BodyMaster’s machines remain sought after for their smooth performance and precise engineering. The company closed in 2009 after over 30 years of excellence — but their legacy endures in gyms worldwide.
Hammer Strength
Founded in 1989 by Gary Jones, son of Nautilus founder Arthur Jones, Hammer Strength changed the game with plate-loaded equipment designed to move naturally with the human body. Using computer-aided design (CAD) and ergonomic principles, Hammer Strength became synonymous with performance training. Acquired by Life Fitness in 1997, it remains the gold standard for athletes and professionals globally.
Flex Fitness
Founded in 1978 by Mark Nalley in Orange, California, Flex Fitness began as a passion project in a home garage. Their leverage line — particularly the iconic Chest Press — became one of the most effective designs ever built. In 2004, Flex Fitness was acquired by Star Trac, solidifying its place among the most respected American manufacturers of its time.
FreeMotion
In 1999, Roy Simonson, formerly of Cybex, founded Freemotion Fitness under the name Ground Zero, pioneering functional training with multidimensional movement equipment. In 2000, ICON Health & Fitness (now iFIT) acquired the brand and expanded its commercial reach. Today, Freemotion remains a leader in functional and cable-based training systems.
Nebula Fitness
Founded in 1987 by Tom Eilerman, Nebula Fitness earned acclaim for its exceptional engineering and durability. The 35-degree plate-loaded leg press remains one of the most respected designs in the industry. In 2012, Rogue Fitness acquired Nebula and its engineering designs, preserving its reputation for unmatched quality and performance.
King Fitness Strength Manufacturing
Established in 2016 in Allentown, Pennsylvania, King Strength represents modern American manufacturing at its finest. Built for hardcore training, King’s equipment emphasizes function, safety, and longevity. Partnering with John Boos in 2017, they developed the innovative John Boos Mass Line, known for advanced biomechanics and premium construction.
York Barbell
Founded by Bob Hoffman in 1932, York Barbell is one of the oldest names in weightlifting. After acquiring Milo Barbell (1902), York became the cornerstone of Olympic lifting history. Their plates and barbells are prized by collectors and athletes alike for their authenticity and craftsmanship.
Magnum Fitness
Started in 1978 in Milwaukee, Wisconsin, Magnum Fitness (originally Badger Fitness) built its reputation on patented Biangular Technology, delivering natural biomechanical motion. In 2012, Johnson Health Tech (Matrix Fitness) acquired Magnum, continuing its tradition of precision strength equipment.
Pro Maxima
Established in 1967 in Houston, Texas, Pro Maxima has long been a trusted name in American-made commercial fitness equipment. Their machines are known for durability, precision, and strength — used by the U.S. Army, Air Force, Marine Corps, and federal agencies. Now rebranded as PMX Pro Maxima, their slogan “Strength From Within” reflects decades of excellence.
Strive / Prime Fitness
Founded in 1997 in Pennsylvania by Jerry Keith Leipheimer, Strive introduced Smart Strength Cam Technology, allowing adjustable resistance throughout the range of motion — a breakthrough in strength training. After financial restructuring, the line evolved into Prime Fitness, blending original innovation with modern design.
Paramount Fitness
Launched in 1954 in Los Angeles, Paramount Fitness may be the world’s oldest continuously operating strength equipment manufacturer. Known for pioneering the variable-resistance lever arm mechanism, Paramount shaped the evolution of modern gym design. In 2015, True Fitness acquired Paramount, preserving its innovation and craftsmanship.
Streamline Fitness
Founded in the mid-1980s by Russ Noles, Streamline was created to outfit his own gym, Oasis Health Club. Built in Pennsylvania, Streamline machines are known for being heavy-duty, biomechanically sound, and virtually indestructible, earning a reputation as “built like tanks.”
Arsenal Strength
Launched in 2014 by Andrew and Jaime Hall in Tennessee, Arsenal Strength combines athlete-driven design with 100% American steel manufacturing. Their mission is to restore innovation to strength equipment, creating machines that are powerful, ergonomic, and performance-driven — all proudly made in the USA.
Hoist Fitness
Since 1977, Hoist Fitness has been redefining innovation from its headquarters in San Diego, California. Known for their Roc-It Line, Hoist focuses on machines that move naturally with the body. Their products are both durable and sophisticated, distributed in over 70 countries worldwide.
Icarian Strength Equipment
Founded in 1977 by Howard Briles and Karl Johnson in San Fernando, California, Icarian was renowned for rugged construction using 2x4 steel tubing and groundbreaking designs like the Hack Squat and Pec Fly/Rear Delt Combo. Acquired by Precor in 2004, Icarian’s influence remains strong in today’s gym equipment engineering.
Star Trac
Established in 1979 by James Sweeney, Star Trac gained fame for its treadmills with integrated fans and soft-impact systems. In 2004, Star Trac acquired Flex Fitness, merging innovation in both cardio and strength. Today, under Core Health & Fitness, Star Trac continues to deliver world-class performance and reliability.
Power Lift
Founded in 1999 by Jeff Conner, Power Lift manufactures premium strength equipment for athletes and professional sports facilities. Their patented systems have redefined performance training, with the Pro Select Line (2007) marking a significant leap forward in selectorized design and biomechanical precision.
MedX
Founded in 1986 by Arthur Jones, the creator of Nautilus, MedX was built on the principles of isolation, stabilization, and biomechanical precision. Partnering with the University of Florida, MedX developed advanced rehabilitation and strength training equipment, including the world-renowned Lumbar Extension Machine, considered the best back extension ever made.
MedX’s patented compound weight stacks and low-friction resistance systems ensure smooth, precise motion. Today, MedX remains the gold standard for rehabilitation clinics and performance centers worldwide.
Schwinn
Since 1895, Schwinn has been a trusted name in cycling and fitness innovation. They entered the home fitness market in 1965 with their first indoor cycle, followed by the Airdyne Bike in 1978, featuring a dual-action design for a full-body workout.
In 1995, Schwinn teamed up with Johnny Goldberg (creator of Spinning®) to produce the legendary Johnny G Spin Bike. Now part of Johnson Health Tech (Matrix), Schwinn continues to deliver reliable and high-performance cardio equipment for homes and commercial gyms.
Nautilus
Founded in 1970 by Arthur Jones, Nautilus forever changed strength training with its innovative spiral cam, introducing variable resistance that follows the body’s natural strength curve. This breakthrough made workouts more effective and accessible to everyone.
Nautilus laid the foundation for brands like Hammer Strength and MedX, influencing nearly every modern strength machine design. Known as the “Godfather of Strength Training,” Jones’ legacy continues to shape fitness equipment innovation worldwide.
Technogym (Italy)
Founded in 1983 by Nerio and Pierluigi Alessandri in Cesena, Italy, Technogym started in a family garage and grew into one of the top three fitness equipment manufacturers in the world. Their first full strength line, Isotonic, launched in 1984 — marking the start of a long list of innovations that blended technology, wellness, and design. Today, Technogym leads the industry in smart, connected equipment across both strength and cardio categories, supplying gyms, hotels, and Olympic teams around the globe.
TK Star (USA)
Founded by Tom Kinney in 1977, TK Star Gym Equipment is recognized as one of the most innovative and “hardcore” names in fitness history. Kinney, a former bodybuilder, built his machines around a deep understanding of human biomechanics under load — revolutionizing the way strength equipment was designed. TK Star introduced several industry-first inventions: • The Chin/Dip Assisted Machine • The Inverted Leg Press • The Seated Calf Machine with anterior tibialis movement • The Spider Bench • The first benches with integrated weight storage • And the use of linear bearings in strength machines TK Star remains a respected brand today, still manufacturing equipment that embodies power, precision, and functionality.
Gym80 (Germany)
Born in Germany’s Ruhr region during the 1980s, Gym80 was founded by a group of passionate fitness enthusiasts determined to elevate training quality through German craftsmanship and innovative biomechanics. Their mission: to make training more effective, comfortable, and enjoyable. Decades later, Gym80 has become known as the “King of Machines,” with all production still proudly carried out in Gelsenkirchen, Germany — a mark of precision, durability, and performance excellence.
StairMaster (USA)
Founded in 1983 in Tulsa, Oklahoma by Lanny Potts, Jim Walker, and George Schupp, StairMaster began under the company name Tri-Tec Inc. Lanny Potts conceptualized the world’s first revolving staircase machine — a breakthrough in cardio fitness. • 1983: The original StairMaster 5000 debuted at a sporting goods trade show. • 1984: The StairMaster 6000 was introduced, featuring a digital display that tracked workout metrics like speed and calories burned — a huge innovation for its time. • 1986: The company released the StairMaster 4000PT, a compact model using independent pedals, making it more affordable and space-efficient. • 1987: Tri-Tec officially became StairMaster. • 2009: Core Health & Fitness acquired StairMaster, continuing its legacy as a symbol of endurance, innovation, and performance. Today, StairMaster remains a staple in gyms worldwide — a true pioneer in step-based cardio training.
Life Fitness (USA)
No brand has had a greater impact on modern fitness than Life Fitness. It all began in 1968, when Dr. Keene Dimick developed the first-ever electronic exercise bike, the LifeCycle, which featured a computer to track workout data — decades ahead of its time. • 1977: Entrepreneurs Augie Nieto and Ray Wilson purchased the rights to the LifeCycle. • 1984: The brand became Life Fitness after being acquired by Bally Manufacturing. • 1987: Purchased by Brunswick Corporation for $310 million, marking the start of a global expansion. • 1997–2016: Life Fitness acquired several major brands, including Hammer Strength, Parabody, Cybex International, SciFit, and the Indoor Cycling Group (ICG). • 2019: The company was sold to KPS Capital Partners for $410 million. Today, Life Fitness stands as the #1 fitness equipment manufacturer worldwide, known for unmatched quality in both cardio and strength categories. Headquartered in Chicago, Illinois, Life Fitness continues to set the global standard for innovation, performance, and reliability in gym equipment.
Polaris Gym Equipment (UK)
Polaris, a British-manufactured strength equipment line, became well-known for its compact, durable machine designs during the late 1970s through the 1990s. The company partnered with Dr. Michael Yessis to create the Glute-Ham Raise (GHR) — an innovation that gained massive popularity among athletes and CrossFit enthusiasts. Polaris equipment earned respect across Europe and abroad for its solid engineering and biomechanics-focused performance.
Atlantis (Canada)
Founded in 1982 by Canadian bodybuilder Raymond San Soucy, Atlantis Strength is one of the world’s most respected gym equipment manufacturers. Operating out of a 70,000 sq. ft. facility in Laval, Quebec, Atlantis manages all manufacturing, testing, and sales in-house. With over 40 years of engineering experience, Atlantis has earned a top-three global ranking for biomechanical precision and machine durability. Their equipment is built for high-volume gyms yet refined enough for elite training environments — combining smooth mechanics, structural strength, and timeless design.
Booty Builder (Norway)
Founded in 2015 by Haakon A. Larsen, Booty Builder revolutionized glute training with the introduction of the world’s first cable hip thrust machine. Larsen later perfected his design with a plate-loaded hip thrust featuring a patented foot placement system that improved form and engagement. What began as a single innovation has now grown into a full line of state-of-the-art lower body equipment, helping redefine functional glute training across the fitness world.
✅ Gym Equipment Enterprise proudly purchases, restores, and redistributes machines from these legendary brands — ensuring that every piece of equipment continues its legacy of strength, innovation, and American engineering.